Recent Graduate Cover Letter Example

My capstone social media campaign for a local nonprofit grew its Instagram engagement 65% in eight weeks using a content calendar I built from scratch, and it's the project that convinced me marketing coordination is the right first job. I graduated in May with a communications degree and I'm ready to run that kind of campaign for your team.

That capstone required more than good captions. I researched posting-time data across three platforms, briefed a team of four classmates on a consistent visual style, and tracked weekly analytics to adjust what wasn't working, which is how the engagement number kept climbing instead of plateauing after the first week. The nonprofit has kept using the content calendar since the semester ended.

I spent my junior year interning at my campus radio station's marketing desk, writing show descriptions and managing the station's event calendar, and I worked twelve hours a week at a clothing store through senior year, which taught me how a brand's voice has to survive contact with an actual customer. I'm comfortable in Canva, Meta Business Suite, and Google Analytics, and I pick up new platforms quickly.

I'd welcome the chance to talk with [Company name] about the campaigns your team is planning this year and how the nonprofit project or the radio station work might translate. I'm available to start immediately and happy to share the full campaign report.