October 17, 2026
Dear [Hiring manager's name],
At Juniper Kitchen Co. I own organic and paid social for a DTC pantry brand, growing our combined following from 22,000 to 210,000 in 18 months on a Reels- and TikTok-first calendar, and I want to bring that same growth engine to [Company name]'s next chapter.
We sustain a 6.1% average engagement rate across platforms, roughly triple the food-and-beverage benchmark tracked in Sprout Social, and I manage $250,000 in annual paid social across Meta and TikTok at a 3.8x return. The 35-creator UGC program I built now supplies 40% of our content calendar and cut per-asset production cost 60%, and when a packaging complaint went viral, my crisis playbook brought sentiment back to 78% positive within 48 hours.
Before this role, at Larkspur Hotels & Resorts, I grew Instagram audiences 85% portfolio-wide across 8 properties through geo-targeted content and local influencer stays, and 25 annual influencer partnerships generated 4.2 million impressions and a 12% lift in direct-booking referral traffic. I shift a content mix toward whatever the analytics say is actually working, not what I personally enjoy making.
I'd welcome the chance to talk through how that mix of growth and crisis-tested judgment could support [Company name]'s next stage. Thank you for your time and consideration.
Sincerely,
Riley Hill
